From Tuesday, October 8th to Thursday, October 10th, 2024, the world’s largest international pharmaceutical exhibition, CPHI (Convention on Pharmaceutical Ingredients & Intermediates), was held at Fiera Milan in Milan, Italy.
JMC and KISCO jointly participated in this year’s CPHI exhibition. This year, over 2,400 pharmaceutical and biotech companies from 166 countries participated. Despite the rainy weather, the exhibition saw an unprecedented high participation rate. JMC’s booth featured a large screen with our own video highlightng our key message: “World’s highest Saccharin”. Graphics in the booth spelled out “saccharin” in multiple languages to attract global visitors’ attention. Saccharin samples were placed at the info desk, allowing new and potential customers to directly see the product, enhancing their understanding of JMC’s offerings. To further engage visitors, JMC gave away amenity sets including hanbok-shaped soaps and toothpaste/toothbrushes containing saccharin produced by JMC, a gesture that was well-received, much like the previous year.
During the three days of the exhibition, many existing and new customers visited the booth. JMC expressed gratitude for their trust in the quality and stable supply of its saccharin, and reaffirmed its commitment to being a “long-term and stable business partner,” emphasizing its stance on sustainable management even in the face of a challenging business environment. Over the course of the three days, JMC held meetings with a total of 87 companies, successfully concluding the exhibition.
